Infographic: 5 Video Marketing Metrics That Actually Matter

You’ve created an awesome video – you put in good content, gave it an eye-popping hook, and maybe you even followed ReelSurfer’s Guide on How to Make a Viral Video. But making the video is only the first half of a good video marketing campaign.

Now you need to track how well the campaign’s actually going. Unfortunately, traditional metrics like views don’t tell the full story. Check out this infographic I created for ReelSurfer and Reel SEO showing the top 5 metrics that actually matter.

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5 Video Marketing Metrics That Actually Matter

5 Video Marketing Metrics That Actually Matter

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DON’T Drop Out to Do a Startup

Steve Jobs did it in 1972. Bill Gates did it in 1974. More recently, so did Mark Zuckerberg and Jack Dorsey. I’m not talking about some illicit drug in vogue with the Silicon Valley elite (well, except for Jobs) – I’m talking about dropping out of college.

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