You’ve created an awesome video – you put in good content, gave it an eye-popping hook, and maybe you even followed ReelSurfer’s Guide on How to Make a Viral Video. But making the video is only the first half of a good video marketing campaign.

Now you need to track how well the campaign’s actually going. Unfortunately, traditional metrics like views don’t tell the full story. Check out this infographic I created for ReelSurfer and Reel SEO showing the top 5 metrics that actually matter.

Preview (click to see full image):

5 Video Marketing Metrics That Actually Matter

References:

http://blog.kissmetrics.com/how-to-increase-viewership/?wide=1

http://hotblogtips.com/audience-retention-are-your-videos-being-watched

http://demo.pointroll.net/content/demos/marketing/2012benchmarks/InStream.pdf